Brand Representation & Procurement

Global procurement.
Local execution.

We connect Romanian EPCs and investors directly to Tier-1 equipment manufacturers. Factory-direct procurement, technical support, and project financing for C&I and utility-scale solar projects.

Bridging the gap between
manufacturers and markets.

The biggest challenge in Romanian solar investments is not sourcing equipment — it is securing factory-direct supply, managing international logistics, and aligning technical requirements across borders.

Area Solar was built to bridge that gap. We do not hold inventory or act as a traditional distributor. We are a commercial agent and procurement partner, sitting on the same side of the table as our clients.

We connect Romanian EPCs and investors directly to the engineering teams and headquarters of leading global equipment manufacturers.

With us, you get a dedicated partner who manages pricing negotiations, cross-border logistics, OEM technical support, and project coordination — so your projects move forward smoothly.

Representation Services

Advisory and procurement services built for investors, EPCs, and developers in the Romanian solar market.

Official Brand Agency

Your local point of contact for global Tier-1 manufacturers. We represent OEM interests in Romania and advocate for Romanian developers at the factory level.

Factory-Direct Procurement

Volume contracts and optimized pricing negotiated directly with manufacturing facilities — no unnecessary distribution markups.

International Trade

End-to-end management of international supply chains, customs clearance, and logistics — from factory gate to project site.

Technical Liaison

Technical coordination between your local EPC teams and OEM engineering departments for system design, sizing, and integration.

Financing Consultancy

Connecting projects with institutional lenders, green financing programs, and EU funding vehicles to unlock capital for solar developments.

Bridge & Matchmaking

We match the right people to the right projects. EPCs looking for work, developers looking for contractors, or investors looking for partners — we make the connection.

OEM Partnership

Your strategic bridge to
the Romanian market.

Entering the Romanian market takes more than a sales channel. It takes the right local relationships, a clear brand position, and technical credibility with local EPCs, distributors, installers, and developers.

We act as your local presence — opening doors to the right partners, representing your brand at industry level, and supporting your long-term position in the market.

Go-to-Market Strategy

Tailored market entry plans, identifying key growth sectors and positioning your technology effectively against local competitors.

Partner Selection & Vetting

We bypass the noise to connect you directly with the most reputable, financially stable Tier-1 EPCs and developers in the region.

Brand & Technical Advocacy

Representing your brand at industry events, supporting technical discussions with local EPCs, and ensuring your products are positioned correctly in the Romanian market.

Track Record

Projects delivered.
Trust earned.

Since 2020, Area Solar has supported the procurement and delivery of over 130 MW of solar capacity across Romania. Our work spans ground-mounted parks, commercial rooftops, and storage-integrated projects.

01

Utility-Scale Solar Parks

Procurement and technical support for ground-mounted solar parks starting from 2 MW across Muntenia, Oltenia, and Banat.

02

C&I Distributed Generation

Factory-direct supply of modules and inverters for commercial and industrial rooftop portfolios.

03

BESS Integration

Coordinated supply of containerized battery storage for solar parks and industrial facilities — for grid stabilization, peak shaving, and energy arbitrage.

Key Metrics

Total Volume Negotiated 290 MW
Projects Facilitated 20+
OEM Partners 13+
Client Retention 94%

6 Years of Market Expertise

Since 2020 in Romanian energy sector

Project Details
Location
Installed Power
Equipment

Represented Portfolios

Technology domains where we maintain strong relationships, acting as a commercial and technical liaison for top-tier OEMs.

High-Yield HJT Photovoltaics

We focus on Heterojunction (HJT) technology — currently the most efficient commercially available solar cell platform. Higher conversion rates, better temperature performance, and stronger bifacial output for utility and commercial projects.

Sourcing Range 580W - 770W+
Technology Focus HJT, Bifacial, Dual-Glass
Efficiency Up to 24.5% Cell Efficiency
Represented Brands Risen Energy, SPIC, DintoSolar
98%

Smart String, Hybrid & Off-Grid

Commercial and technical coordination for inverter supply across on-grid, off-grid, hybrid, utility-scale, and commercial applications.

Deployment Focus C&I and Utility-Scale
Grid Engineering On-Grid, Off-Grid, Hybrid & Grid-Forming
Represented Brands Huawei, WHES, ZOE, Risen

Scalable BESS & Storage

Battery Energy Storage Systems for grid-scale and industrial use. We coordinate factory supply of modular and containerized solutions, from sizing to delivery.

Chemistry Focus Lithium Iron Phosphate (LFP)
Architecture Megawatt-Hour Containerized
Represented Brands WHES, ZOE, Huawei

Balance of System & Accessories

We coordinate the supply of complete project infrastructure — from structural mounting systems and cable management to grounding, lightning protection, and perimeter fencing. Every component needed for a fully integrated, turnkey solar installation.

Mounting Systems Ground & Roof Structures
Electrical Cables, Clamps, Connectors
Safety & Security Fences, Lightning Protection
Represented Partners Heliofab & Others

Proudly Representing

Start a Project

Get in touch to discuss procurement, financing, or partnership for your next solar project.

contact@area.solar
Headquarters Bucharest, Romania